Cross Word Coquetel
Redesigning one of the oldest puzzle games in Brazil
Crossword and Coquetel Magazine are national treasures in Brazil. Coquetel is one of the country's most tradicional puzzle magazine publishers, know for popularizing pastime game, especially crosswords. Launched in the 1940s, it became a cultural reference, challenging generations with puzzles that stimulate reasoning and enrich vocabulary.
My Role
UI/UX Designer Interaction Design
For the first time in its history, the magazine began digitizing its games. The goal was to create new business opportunities and reach a younger, child-focused audience. Traditionally, its readers were older adults who bought the game at newsstands. The redesign aimed to attract a new generation by encouraging them to download and play the games on their smartphones.
